SEO and Web Development Services in Kanpur
Category : Digital Marketing
SEO and Web development services in Kanpur
What is Search Engine Optimisation (SEO)
In the era of the digital world, all the businesses are going online. There is a tough competition among them. To survive in the competitive market, one needs to adopt effective marketing strategy. There are many search engines where millions of searches take place. To make your presence across the globe and to reach the potential online customer SEO marketing is adopted. Search Engine Optimization is the process of increasing the visibility of the website or web page on search engine with unpaid results. Through it, you can get intent traffic, lead, sales and ultimate revenue.
As SEO is an internet marketing strategy, it considers many things like how the search engine works, keyword analysis and which search engine is preferred by the targeted audience. We all know Google is the dominant player in search results. Google algorithm is extremely complex, no one easily understands it. It is an extremely high-level search engine. You need a professional to deal with SEO. As a steadfast, SEO company in India, we cover all the digital marketing services along with web designing and development. We are one of the popular companies for SEO and web development services in Kanpur.
How website is optimized?
- Editing the website content
- Adding relevant content
- Doing HTML
- Coding to increase relevant keywords
- Increasing the number of links or inbound links
- Social media marketing
There are many more strategies which are applied to optimize the website, to increase the website traffic and revenue.
We use following SEO strategies
Through indexing, we use complex mathematical algorithms to find which website is user seeks. There are various search engines like Google, Bing, and Yahoo which use crawlers for algorithm search results. Not every page is indexed by search engine however we implement indexing method whenever required.
A page can be excluded from search engine’s database due to any reason. Our team of SEO and Web development services in Kanpur work to prevent crawling through the robots.txt file. To avoid search spam, we use this strategy.
We use the variety of strategies to increase the webpage prominence within the search results. We use crosslinking to improve the visibility of the website. We work on the website content and add the relevant keyword to web page’s metadata. Our team work on title tag, meta description, URL normalization to improve the relevancy of the site search listing.
White hat and black hat techniques
We adopt both the techniques to improve the search engine ranking of your website or web page. Search engine approves white hat and disapproves black hat. White hat techniques tend to produce results for a long time and black hat technique is implemented to reduce the effect of spamdexing.
Our SEO service includes
- Higher keyword ranking
- Link building
- On page optimization
- Off-page optimization
- Content Marketing
- Competitive analysis and Reporting
What is Web Development
Web development basically refers to developing for hosting website via internet or intranet. It is the process involving coding and programming that enable website functionality. It is associated with plain text pages, complex web-based applications, social network application and electronic business application.
Importance of web development
Now a day, Web development has become very crucial part of a successful business. Whether it’s a small size business or big size business, to beat the competition you need to develop a good website. Web development services help business to improve brand awareness and revenue. You can reach millions of web surfers all over the world through website development. It is important to consider website designing and other designing aspects while developing a website. Only a professional company like us can deal with web development services. Scorsh helps to maximize your business potential through custom web development services. Our process and strategy is quite different.
Our web development strategy includes
- Customized development and planning
- Analysis and implementation
- Web designing
- Content development
- Server-side scripting
- Network security configuration
- Integration and support
Why hire us for web development
You are at the right place if you are seeking for webs development and SEO service. Under one roof you will get all the services at affordable price. We follow three web development hierarchies like client-side coding, server-side coding, and database technology to develop error-free website. We develop business website by implementing the standard process. Our process includes planning, development, review and test, launch and maintenance.
We understand the business and develop web accordingly. After development, we do full review and testing and launch the solution in the market. Web development is the ongoing process, so our work is not over. We provide full maintenance support throughout the agreement period. We deliver the robust solution by using best open source platform like ASP.net, Cake PHP, WordPress, Magento, etc. As technology and innovation go hand in hand, we develop the unique solution for our client from time to time. We provide SEO and web development services in Kanpur, Delhi, Bangalore, and Mumbai and all over India.